Tips and tricks

Do’s and don’ts when choosing hashtags for social media

Here are some things you should and shouldn't do when choosing the hashtags for your next post. 

Do’s and don’ts when choosing hashtags for social media

You probably know that you should stick a few hashtags on pretty much everything you post in order to reach more people, but are you being deliberate and strategic enough? We've given you a few different strategies before, but here are some more things to take into consideration when choosing the hashtags for your next post. 

Do: Research

To find relevant hashtags, look at what other accounts in streaming and gaming or your specific niche are using. You can also use hashtag research tools to find hashtags that are popular and relevant to your content. Hashtagify, RiteTag, and All Hashtag are some examples of tools that can help you with this.

Do: Choose relevant hashtags

Your hashtags should be relevant to your content and your target audience. If your hashtags are not relevant, your posts may not reach the right people, and you may not see an increase in engagement or followers.

Do: Mix popular and niche hashtags

Using popular hashtags can increase your reach, but it also means your post will be competing with a lot of other posts using the same hashtag. Using niche hashtags with fewer posts will help you reach a more targeted audience. A good strategy is to use a mix of both popular and niche hashtags in your posts.

Do: Keep updating

Social media is constantly changing, and so are the popular hashtags. Keep updating your hashtags to stay relevant and keep up with current trends. Also, keep an eye on the performance of your hashtags and adjust them if needed.

Don’t: Only use broad hashtags

Instead of using broad hashtags like #gaming, use more specific hashtags like #gamerlife or something relevant to the game you're playing. Specific hashtags will help you reach a more targeted audience interested in your specific niche, who are more likely to engage with your content.

Don't: Overuse hashtags

While Instagram allows up to 30 hashtags per post, using too many hashtags may make your post look spammy. Instead, use 5-10 relevant hashtags that are specific to your content.

In summary, selecting the right hashtags requires a bit of research and strategy. Use relevant, specific hashtags, a mix of popular and niche hashtags, and don't overdo it. Remember, hashtags are just one aspect of building a strong social media presence. Great content and engagement with your audience are key. 

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