How often should you post streaming clips on social media?

Deep-dive into the ideal frequency of posting on TikTok, Instagram, YouTube and more.

How often should you post streaming clips on social media?

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The more the better or less is more? We can all agree that if you want to grow your stream, you need to cross-post your clips to other social media platforms like TikTok. But how often? Let’s dive in.

1. Each platform is different

Different social media platforms have distinct algorithms, and understanding these nuances is vital for success. On some social media platforms, consistency is more important than frequency, and on others, it’s the opposite. 

Here are some guidelines, but remember: there are no universal answers on how often you should post on social media exactly. 


TikTok is one of those platforms where posting regularly is more important than consistency and possibly even quality. We recommend posting at least once a day, but if you can do more, do more. With StreamLadder, you can turn your Twitch clips into TikToks really quickly and easily, so that may be able to help you reach this target.

X (formerly known as Twitter) or similar platforms

Due to the fast-paced nature of X, you can post more frequently here, even multiple times per day. 


For Instagram, there are different guidelines for posting on your feed, posting on Instagram Stories and posting on Instagram Reels. For your feed, consistency is key. Posting at least once a day or a few times a week is common. Instagram Stories can be updated more frequently throughout the day. Reels can be posted regularly, but the emphasis is on creating attention-grabbing, short-form videos. Experiment with posting Reels weekly or bi-weekly to keep your content fresh.


The frequency of posting on YouTube can vary. Some creators upload multiple times a week, while others post less frequently. Consistency is important to build an audience. For YouTube Shorts, we recommend posting more regularly, like multiple times a week. 


Posting 3-5 times per week is generally considered a good starting point. You can experiment with different days and times to see when your audience is most active.


Aim for 1-2 posts per week on LinkedIn. Content on this platform tends to be more professional and business-oriented.


Pinning several times a day is common on Pinterest. It's a platform where the frequency of pinning can have a positive impact.

2. Consistency is key

As mentioned previously, consistency is more important on some platforms than others. But whether you choose to post daily, a few times a week or weekly, maintaining a predictable schedule helps build anticipation among your followers and can also help get you into a good posting routine. Consistency creates a rhythm that your audience can rely on, making them more likely to engage with your content regularly.

Additionally, posting consistently signals to social media algorithms that your content is relevant and valuable. This, in turn, can improve your visibility and reach. Experiment with different posting schedules and keep an eye on your stats to figure out the frequency that resonates best with your audience (while remaining feasible for your content creation process, of course).

To help you create consistency, consider using a social media content planner. With StreamLadder Gold, you can access the content scheduler, which you can connect  your TikTok, YouTube and Instagram accounts to. You can use it to plan your posts in advance and it can help you keep an overview of your schedule.

3. Quality over quantity

While finding the right posting frequency is important, it shouldn’t come at the expense of content quality – not too much anyway. Posting irrelevant or hastily-created content simply to meet a quota can backfire. So, prioritize creating content that adds value to your audience. Whether it's informative, entertaining or thought-provoking, quality content will have a more lasting impact than a whole heap of mediocre posts. Strive for a good blend of quantity and quality to maintain a strong and meaningful connection with your followers.

Now you know how often you should aim to post on social media. Are you wondering when to post on TikTok, exactly? Then make sure to take a look at our article on when to post on TikTok.

Turn your streaming clips into content for social media quickly and easily. Try StreamLadder for free.

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