How to Use TikTok to Grow Your Twitch and YouTube Views

Are you streaming on Twitch, Kick, or YouTube, putting in hours of gameplay but struggling to see the growth you want? Here’s the secret weapon for you: TikTok for gaming!

In this blog, we’ll dive into why TikTok is a an effective solution for gaming content, offer tips on how to edit and post your best clips, explore strategies for building a cross-platform community, and show you how to go live on both TikTok and Twitch at the same time.

Why tiktok and gaming are a perfect match

TikTok isn’t just for dance videos and funny clips—over 50% of its users identify as gamers, making it a prime platform for gaming content. With more than a billion active users scrolling daily, TikTok has quickly become the go-to platform for discovering new creators in the gaming world.

What sets TikTok apart is its unique recommendation algorithm (#foryoupage), which ensures that your content reaches the right audience. For streamers, this means your best gaming clips can gain massive exposure, even if you’re new to the platform. And unlike traditional platforms where growth can be slow, TikTok offers a real opportunity for organic growth. Its emphasis on short-form, highly engaging videos makes it easier for creators to experiment with trending formats without the commitment required for long-form content. By sharing highlights from Twitch or YouTube on TikTok, you can tap into a whole new world of potential viewers actively looking for gaming content.

‍

How to edit and post your clips for maximum engagement (tips & tricks)

Creating engaging, TikTok-ready videos doesn’t have to be complicated. Here’s a quick guide on transforming your Twitch, YouTube or Kick highlights into scroll-stopping TikTok clips using StreamLadder:

1. Choose your best moments: Start with clips that show your skills, humour, or memorable gaming moments. Clips that are funny, intense, or impressive tend to perform well on TikTok.
2. Edit for vertical format: TikTok videos perform best when optimised for vertical viewing. With StreamLadder, you can easily convert horizontal Twitch clips into vertical videos suited for TikTok, without needing a complicated software.
3. Add eye-catching titles and effects: Use text overlays, emojis, and stickers to make your videos visually engaging. Try using catchy titles and sound effects to grab attention.
4. Optimise with overlays and thumbnails: customised thumbnails and overlays make your clips look professional and ready for the “For You” page.
5. Post consistently: TikTok rewards regular posting. Aim to share at least one clip a day or a few per week to keep your content visible and increase your chances of reaching new viewers.

TikTok Tip: Experiment with hashtags and sounds. TikTok’s algorithm often favours videos with trending hashtags and sounds, so try incorporating them occasionally to increase your reach. But never add too many hashtags as the algorithm will do its work regardless, 3-5 is a good amount.

Building a cross-platform community with tiktok

Using TikTok isn’t just about views—it’s a strategy to build a loyal community across platforms. Here’s how to turn TikTok viewers into dedicated followers on Twitch, YouTube, and beyond:

1. Use Call-to-Actions (CTAs) Effectively
   Include subtle CTAs in your video captions or overlays to encourage viewers to explore your Twitch or YouTube channels. 
2. Showcase Your Unique Style Across Platforms
   Highlight what sets you apart—whether it’s your humour, gameplay skill, or personality—so that your personal style can be recognizable across all platforms. 
3. Engage Consistently and Find Your Niche
   Interact with your audience by staying active within your niche. This consistent engagement helps build a loyal community that will support you across multiple channels.
4. Cross-Promote Content to Expand Reach
   Promote your content on each platform to create a cohesive presence and drive followers across your socials. 

By sharing content across platforms, you create a multi-platform presence that helps build a unified fanbase supportive of your entire streaming journey. This all leads us to a key growth strategy: live streaming simultaneously on TikTok and Twitch/`YouTube/Kick. 

How to set up a live on twitch and tiktok at the same time

Live streaming on both TikTok and Twitch is a powerful way to maximise your reach and interact with fans on two platforms at once. Here’s how to set it up:

1. Prepare for Dual Streaming: Use multi-platform streaming software, such as Streamlabs OBS or Restream.io, that supports broadcasting to multiple channels. Set up accounts for both Twitch and TikTok to get started.
2. Meet TikTok’s Requirements: TikTok requires at least 1,000 followers to go live. Once eligible, you’ll find the live option within the app.
3. Set Up and Customise Your Stream: Create separate scenes for Twitch and TikTok in your streaming software. Remember that TikTok is vertical, while Twitch is horizontal. Adjust your layout, overlays, and titles to suit each platform.
4. Engage with Both Audiences: Make an effort to interact with viewers on both TikTok and Twitch. Respond to questions and shout out followers on each platform. Encourage TikTok viewers to join your Twitch streams for more extended content.
5. Monitor Performance: Keep an eye on the stream quality and engagement. By interacting with viewers on both platforms, you’re expanding your reach and creating more opportunities for followers across channels.

Simultaneous streaming can help build a cross-platform community by introducing your content to a wider audience. Be mindful of TikTok’s unique viewer base and tailor interactions to appeal to both groups.

What are you waiting for?

By posting your best gaming clips on TikTok, you’re not just gaining views—you’re building a cross-platform community and reaching an audience that might never find you on Twitch alone. TikTok’s algorithm, combined with tools like StreamLadder, makes it easy to create and share content that resonates with gaming fans.

Edit your Twitch streams and turn them into perfect videos for your social media channels on TikTok, Instagram Reels and YouTube Shorts. Try StreamLadder for free today.