We went to TwitchCon in Paris, where KawaiiGuy and RayApollo gave a great talk on how to build a media kit. Here’s a short summary of what we’ve learnt.
What is a media kit?
A media kit, also known as a press kit or press package, is a promotional tool used by individuals, businesses, organizations or events to provide information to the media and other stakeholders. As a streamer, it can be useful to have a media kit ready if you want to be taken seriously by companies, press or other potential collaborators.
The contents of a media kit can vary depending on the purpose and the entity it represents, but here’s what it could contain for streamers specifically.
Basic info
It needs to be clear for companies who you are and where to find you, so make sure your name, email, social channels and Twitch channel are easy to find. Possibly set up a business email and dedicated socials, and make sure the name and branding is consistent throughout.
Data
Having relevant data in your media kit adds depth, credibility and relevance to your story, so make sure to include it for Twitch and possibly two or three social media channels that back up your mission and use only the most impactful metrics like reach and engagement. Companies use these statistics to make strategic decisions about which creators to work with.
Branding
If you want to be taken seriously, branding can help make you and your channel look more professional. If you haven’t got anything yet, take some time to sit down and think about the vibe you want your channel to have, and try to carry this throughout all of your communication touchpoints – design a logo, decide which fonts and colors to use, design a mascot or caricature and make sure the entire style and voice fits within the direction you’ve decided to go in. Consistency is key when it comes to a brand.
In your media kit, make sure to include different versions of your logo (normal colors, black, white, text only, icon only, etc.) and possibly some examples of how to use your branding in a practical sense.
Imagery
Another thing to include in your media kit: images. Make sure to include some headshots, candids, avatars and possibly screenshots. Try to cover your bases as different scenarios requiring different images.
Achievements
Showing what you’re capable of by listing your achievements. Include 3-5 activations, awards and milestones, placed in order of notability and include data where you can. If you’ve ever done a fundraiser or charity stream, include how much money you’ve raised.
Finally, pack this all together in a good layout that is true to your brand and easy to read. Make it accessible on your website or prepare a one pager as a pdf that you can easily send over. Canva offers free templates that can be useful or you could opt for tools specialized in this sort of thing, like mediakits.com.
And that’s it! Thanks to KawaiiGuy and RayApollo for allowing us to share this knowledge with you.
Find KawaiiGuy on his website, or on Twitch or YouTube
Find RayApollo on Twitch or Youtube
