The "add" emote is used to reference or joke about the "cum jar" meme, which originated from a disturbing My Little Pony collector incident that became an infamous internet story. In Twitch chat, it's typically used in a humorous or ironic way when someone mentions jars, collecting things, or in response to cursed or weird content. The emote has become part of the edgier side of Twitch humor and is often used to make viewers uncomfortable or to acknowledge something particularly strange or off-putting in a stream.
Origin
The "add" emote originated from the Twitch streamer xQc (Félix Lengyel) and his community. It features a glass jar or bottle with what appears to be a yellowish liquid inside, referencing the infamous "cum jar" meme from internet culture. The emote became popular on xQc's channel and spread to other streams through platforms like 7TV and FrankerFaceZ in the early 2020s, particularly gaining traction around 2021-2022. The name "add" is intentionally vague and innocuous, serving as a way to reference the meme without being explicitly vulgar.
When to use
The emote is commonly used when: streamers show or mention any kind of jar or container on stream; someone references collecting items or figures; chat wants to make a cursed or uncomfortable joke; responding to weird or sus content; during discussions about internet memes or cursed images; or when chat wants to derail conversation with shock humor. It's particularly prevalent in communities that embrace edgier or more irreverent humor, like xQc's audience and similar streamer communities.