ads

The "ads" emote is a third-party emote available through extensions like 7TV or BTTV that displays a purple subscribe button with an arrow pointing to it, accompanied by red text saying "CLICK HERE!!" The emote is designed to humorously encourage viewers to subscribe to a channel to avoid advertisements on Twitch.

This emote is not an official Twitch global emote but rather a community-created emote available through third-party extensions like Better Twitch TV (BTTV) or 7TV. The exact creator and first upload date are not definitively documented, but it emerged as part of the broader ecosystem of third-party emotes that expand beyond Twitch's default offerings.

The visual design deliberately mimics promotional subscribe buttons and clickbait-style web advertisements, creating an ironic commentary on the Twitch subscription model where paying subscribers can watch streams without advertisements.

The "ads" emote is typically used in Twitch chat in the following situations:

• When advertisements begin playing during a stream, viewers spam the emote to signal to others that ads are currently showing
• As a humorous or sarcastic response when streamers mention advertisements or when an ad break is about to begin
• To playfully encourage other viewers to subscribe to the channel to avoid advertisements
• Sometimes used ironically when streamers are explicitly promoting their subscription benefits
• As a reaction when streamers discuss monetization or revenue from their channel