BLAHAJ represents the iconic IKEA shark plush toy that has become a beloved symbol in online communities, particularly among LGBTQ+ communities and Twitch streamers. The emote is used to express comfort, cuteness, wholesomeness, or to show support and solidarity. It's often used when something adorable happens on stream or when chat wants to create a cozy, welcoming atmosphere.
Origin
BLAHAJ originates from the IKEA soft toy of the same name, a large blue shark plush that was first introduced by IKEA in 2014. The plush gained massive popularity online around 2020-2021, becoming particularly associated with the transgender community as a symbol of comfort and identity. The emote started appearing on Twitch and other platforms around 2021-2022 as streamers and viewers adopted the shark as a wholesome mascot. It became especially popular in LGBTQ+ friendly streams and communities, though its usage has expanded to represent general cuteness and comfort across Twitch.
When to use
BLAHAJ is commonly used when viewers want to express warmth and support in chat, during wholesome or heartwarming moments on stream, when something cute happens, or to show solidarity with LGBTQ+ causes and communities. It's also used as a comfort emote during difficult or emotional stream moments, similar to virtual hugs. The emote frequently appears in trans-friendly spaces and during Pride-related events or discussions. Additionally, it's used playfully when IKEA is mentioned or when discussing plushies and comfort items.
