ElPrimo is used to express confidence, strength, dominance, or a sense of victory in chat. The dabbing pose conveys a feeling of being cool, assertive, or 'flexing' on others. It's often used when someone accomplishes something impressive, makes a bold play in a game, or wants to show swagger and self-assurance. The emote can also be used ironically when someone fails spectacularly but tries to play it off confidently, or when celebrating even minor victories in an exaggerated way.
Origin
ElPrimo originates from the mobile game Brawl Stars, developed by Supercell and released in 2018. El Primo is a playable character in the game - a wrestler-themed brawler with a luchador mask and muscular build. The emote became popular in Twitch chat through streamers who played Brawl Stars, particularly during the game's rise in popularity in 2019-2020. The character's distinctive dabbing pose and confident stance made it a natural fit for emote culture, and it was uploaded to various emote platforms like BetterTTV, FrankerFaceZ, and 7TV where it gained traction across multiple streaming communities.
When to use
After winning a difficult fight or match in a game
When a streamer makes a clutch play or outplay
To celebrate personal achievements or victories in chat
Ironically after someone fails but pretends to be confident
During hype moments or when showing support for bold decisions
In mobile gaming streams, especially Brawl Stars content
To express dominance or superiority in a playful manner