NOOO is a Twitch emote depicting a crying, distressed face with an extremely wide open mouth screaming in anguish or despair. The emote is used to express extreme disappointment, frustration, shock, or despair in response to something unfortunate or upsetting happening on stream. It conveys a dramatic, exaggerated reaction of distress or horror.
Origin
The NOOO emote features a stylized crying face with rainbow/multicolored eyes (suggesting intense emotion or tears) and a gaping mouth in a scream. This particular version appears to be a custom emote available on third-party emote services like FrankerFaceZ (FFZ), BetterTTV (BTTV), or 7TV. The emote follows the tradition of reaction emotes that express strong negative emotions, similar to other popular crying or distressed emotes in Twitch culture. While the exact upload date and original creator would need to be verified on the specific emote platform, emotes expressing dramatic negative reactions have been popular throughout Twitch's history, particularly gaining prominence in the mid-to-late 2010s.
When to use
When a streamer fails at a crucial moment in a game (missing an important shot, dying to an easy enemy, losing a match)
When something unfortunate or unlucky happens during gameplay
When a viewer's favorite team or player loses
When a streamer makes a poor decision that leads to negative consequences
During dramatic or tragic moments in story-driven games
As a reaction to bad news or disappointing announcements
When something the chat was hoping for doesn't happen
In a humorous, exaggerated way for minor inconveniences
