Description
Do you get energized by data, ads, and scaling a product used by millions of creators? Are you the strategic marketer who will lead our growth to the next 10 million users? If so, we're looking for you!
About StreamLadder
StreamLadder builds innovative tools for content creators worldwide. Our software allows streamers and YouTubers to easily convert their best moments into viral clips for TikTok, Instagram, and YouTube Shorts. We are a fast-growing startup at the heart of the creator economy and have already helped millions of users grow their audience. Now it's time to take our own growth to the next level, and for that, we need your expertise.
What will you do?
As our Performance Marketeer, you will be the engine behind our user acquisition. You won't just be setting up campaigns; you will analyze, optimize, and scale our marketing efforts to achieve maximum impact.
Your main responsibilities:
- Strategy & Execution: Develop, manage, and optimize paid advertising campaigns on platforms like TikTok, Meta (Instagram/Facebook), Google Ads, Reddit, and X (Twitter).
- Creator Collaborations: You will be in charge of setting up and managing strategic collaborations and partnerships with content creators to promote StreamLadder.
- Data Analysis: Dive deep into the data to fully understand the performance of your campaigns. You will monitor key metrics such as CPA, ROI, and LTV and adjust as needed.
- A/B Testing: You are constantly looking for improvements. You will test everything: from ad copy and visuals to target audiences and landing pages.
- Growth Hacking: Identify new channels and untapped opportunities to reach and activate our target audience of content creators.
- Collaboration: Work closely with our content team to ensure the perfect creative execution for your campaigns and share your insights to strengthen our overall marketing strategy.
Who are you?
You are a results-oriented marketer with a passion for the digital world. You think in funnels, breathe data, and know exactly how to use a budget effectively to drive growth.
- You have at least 2-3 years of relevant work experience in performance marketing, online advertising, or a similar growth role.
- You have demonstrable, hands-on experience with ad platforms such as TikTok Ads, Meta Ads Manager, and Google Ads.
- You are data-driven and analytically strong. You can not only read data but also translate it into concrete action points.
- You have an affinity for the creator economy, gaming, streaming (Twitch/YouTube), and social media. You understand our target audience.
- You are proactive, independent, and bursting with creative and commercial ideas.
- You have a Bachelor's/Master's level of working and thinking (but a degree is not required).
Bonus points for:
- Experience with marketing for SaaS products or mobile apps.
- Experience with customer data platforms like PostHog to retarget users through ads and email.
- Knowledge of SEO/ASO.
- Experience with video editing tools (you know what our users do).
What do we offer?
- A competitive salary that matches your experience and impact.
- A key role in the growth of an ambitious, international startup. Your work will have a direct and visible result.
- A lot of freedom and responsibility to develop and execute your own strategies.
- An inspiring work environment in our office in the heart of Groningen.
- A talented and driven team to collaborate with daily.
- Everything you need to do your job optimally.
- The chance to change the world of content creators from the inside out.
Interested?
Send your CV and a short, compelling cover letter to jobs@streamladder.com. Tell us why you are the perfect match and show us an example of a project or campaign you are proud of. We look forward to your application!
