Everyone can start streaming, but only a few become successful. So what's the secret? We can't know for sure, but we do know some things you probably should avoid when you want to become a streaming success on Twitch.
Streaming without a clear plan
It's essential to have a plan before you start streaming. Decide on the type of content you want to create, your target audience and the schedule you'll be following. Maybe it's early days, but it can help if you have a clear brand and vision. This will help you stay organized and create better content.
Streaming without a schedule
Consistency is key on Twitch. Your viewers will expect you to stream at specific times – possibly even look forward to it – and if you don't have a set schedule or don't show up when you said you would, you might lose your audience. Try to establish a regular streaming routine and stick to it as much as possible.
Streaming low-quality content
Make sure that your streams are of high quality in terms of both video and audio. There are a few simple things you can do to improve the production quality of your stream, like investing in good equipment and making sure you have a stable internet connection.
Begging for followers or donations
It's important to build a community on Twitch, but begging for followers or donations every few minutes may not do you any favors. Instead, focus on creating great content and engaging with your audience and, hopefully, the donations will follow naturally.
Being disrespectful or inappropriate
Twitch has community guidelines that all streamers must follow. Avoid using offensive language, making inappropriate comments or engaging in any behavior that might be deemed disrespectful. Treat your viewers with respect, they're there for you after all.
Not promoting your channel
Don't assume that people will find your channel just because you're streaming on Twitch. Promote your channel on social media, forums, and other platforms to help build your audience. You can use StreamLadder to turn your clips into perfect content for social media.
Ignoring your viewers (and not talking enough)
Your viewers are the lifeblood of your channel, so it's essential to engage with them. Keep the conversation going – respond to their comments and questions and try to make them feel like part of your community. It should be fun and exciting to watch your stream, so try to make people feel welcome and engaged.
Comparing yourself to other streamers
You know what they say – comparison is the thief of joy. It's easy to fall into the trap of comparing yourself to other streamers, but you should really try to avoid it. Not only will it make you feel bad, it might suck all the joy out of streaming, whilst that is, at the end of the day, the most important thing. Instead, focus on your own content, how you can improve it – and have fun.
Using copyrighted content
Make sure you have the necessary rights to use any music, images, or other content in your stream. Using copyrighted material without permission could lead to legal issues.
Giving up too soon
Building a following on Twitch takes time and effort. Don't get discouraged if you don't see immediate success. Keep streaming and working on improving your content, and success will come in due time.
It’s important not to get too focused on the amount of viewers and followers but instead enjoy the process. If you’re happy doing it when no one’s watching, then you’re winning already – and everything else is a bonus.
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