WW is a celebratory emote used to acknowledge victories, successful plays, or positive outcomes. It represents taking a 'W' (win) and is essentially doubling down on the victory by using two W's instead of one. The emote is used to hype up good moments, celebrate achievements, or show approval when something goes well. It's the opposite of taking an 'L' (loss) and is part of the broader win/loss terminology that has become common in gaming and streaming culture.
Origin
The WW emote originated from the popular Twitch streamer xQc (Félix Lengyel) and was added to his channel around 2020-2021. The emote features a stylized red 'W' logo and stands for 'Win' or 'Winning'. It became part of xQc's channel culture and spread throughout Twitch as viewers adopted the terminology. The emote represents the concept of taking a 'W' (win) in gaming terminology, which has been popularized in competitive gaming and streaming communities. It's closely associated with xQc's community but has been adopted more broadly across Twitch.
When to use
When a streamer makes a clutch play or wins a difficult game
To celebrate successful outcomes or achievements during a stream
When something unexpectedly positive happens
To show support and hype during competitive gaming moments
As a response to good news or announcements from the streamer
During victory screens or end-of-game celebrations
To counter negative moments by focusing on the positive aspects (turning an L into a W)