If you want to reach new people on social media, it’s important to use the right hashtags. Here are six strategies to consider when choosing hashtags for your Twitch content on TikTok, YouTube or Instagram – and advice on which one might be the best for you. 

First of all, make sure to get your Twitch content into the right aspect ratio for social media (from 16:9 to 9:16). Your videos will become more successful on TikTok, YouTube Shorts or Instagram when adapted to the right format. Here are six possible strategies for choosing hashtags when posting Twitch content on social media:

1. Branding

Create a unique hashtag that represents your brand or Twitch stream. Use this hashtag consistently across all your social media platforms and encourage your followers to use it when talking about you. It could be just your Twitch stream name or some fun wordplay around it - just make sure it’s clear that it’s about you, distinctive and recognizable. This helps to increase brand awareness and engagement and allows you to track conversations about you and your stream.

2. Trending topics

Keep up with trending topics and use relevant hashtags to join the conversation. This increases the visibility of your content to a wider audience and can help to attract new followers. Just make sure the topic is relevant to your brand and your message – don’t try to jump on a certain bandwagon just because it’s trending, because people might just find your addition to the discourse annoying, rather than helpful.

3. Niche hashtags

Use niche hashtags that are specific to your industry or niche and make sure they are worded very specifically. Less people might see these types of hashtags, but it helps to attract a highly targeted audience who are likely to be more interested in you and your Twitch stream. By using these hashtags, you can connect with potential customers who may not have found your stream otherwise.

4. Event promotion

Organize an event or a special one-off live stream and use event-specific hashtags to promote and engage with attendees. This can help to create a community around the event and encourage attendees to share their experiences. You can try to create some hype leading up to the event, and do a throwback afterwards.

‍5. Location-based

Use hashtags specific to your location to connect with local audiences. The internet is a big place, and finding people that are nearby geographically can create an instant connection and bond. Using relevant hashtags can help you find these people and increase your visibility to potential viewers.

6. Content themes

Create content themes or series and use a consistent hashtag to tie them together. This can help to keep your content organized, increase engagement and help your followers find related content. For example, if you’re a food streamer, you could create a series around a certain theme and use a specific hashtag like #FridayFryday to tie them together.

Which hashtag strategy should you choose?

The best strategy for using hashtags on social media depends on your specific goals and objectives. Each strategy can be effective in its own way, depending on what you're trying to achieve with your social media presence.

Build brand awareness

If your goal is to build brand awareness, then creating a unique hashtag and consistently using it across all your social media platforms can be a powerful strategy. This helps to increase the visibility of your brand and can encourage your followers to engage with your content.

Targeted audience

If your goal is to connect with a targeted audience, then using niche hashtags specific to your industry or niche can be an effective strategy. This can help you reach potential customers who are interested in your product or service and can lead to more engagement and conversions.

Increase your reach and engagement

If your goal is to increase your reach and engagement, then using trending hashtags can be a powerful strategy. This can help you tap into popular conversations and increase the visibility of your content to a wider audience.

Ultimately, the best strategy for using hashtags on social media will depend on what you want to do and achieve, but combining strategies will most likely lead to the best results. There are best practices regarding hashtags. The most important thing is that you select your hashtags deliberately, and not at random. At the end of the day, it's important to experiment with different strategies and track your results to see what works best for your social media presence.

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